Historical Document · 1936
Coin-machine trade monthly. Its report on the January 1936 coin machine show (p. 33) covers the launch of Seeburg's Ray-O-Lite Rifle Range. Downsampled to 150 dpi from the 219 MB scan.
VOL. 6 NO.2 IN THIS ISSUE: • • • • .' • YOU MUST BE A MERCHANDISER By GRANT SHAY MY COMPETITOR, MR. JONES By A VETERAN OPERATOR 544 NEW SUBStRIBERS IN 45 DAYS BANQUET SIDELIGHTS · I . NEWS OF THE BIG SHOW 100 OTHER FEATURES OF THE COIN MACHINE SHOW wu~ LTZf~ S M LEX An Instant Hit. Hard-boiled operators threw hats in the air, cheered the 1936 Wurlitzer-Simplex, proclaimed it a winner on every count. Crowding the Wurlitzer-Simplex private Display Rooms, elbowing their way closer to the display in the big convention hall, America's operators goggled at the handsome new 1936 Wurlitzer-Simplex Automatic Phonographs, hurried to place their orders for what they called the biggest potential money-maker ever introduced in the automatic phonograph world, topped all previous sales records, prepared for a clean-u p of "hard-to-get" locations. Throngs Crowd Wurlitzer-Simplex Display Rooms at Coin Machine Show. No laggards when profit's in the air, operators packed the big WurlitzerSimplex Display Rooms at the Coin Machine Show to the doors. Shouting orders and approval to salesmen, operators elbowed their way close to the display of 1936 Wurlitzer-Simplex Automatic Phonographs, pushed buttons, marveled at the spectacular lighting display in the top compartment, cannily looked for hidden Resh-andblood orchestras when the instruments began to play, danced to the latest swing tunes; waved frantically to attract salesmen's attention; made Wurlitzer-Simplex Rooms their headquarters throughout the entire show. -2- Operators predict big profits with 1936 Simplex ©OO[l©~@® ~OO®~ l2~vel I ~ AUTOMATIC MUSIC IS FASTEST GROWING BRANCH OF THE COIN MACHINE INDUSTRY On to Chicago. January II, redcaps tottered under piles of luggage, late travelers gazed bewildered as Wurlitzer' s men of action hustled through Buffalo's big New York Central Station on their way to the special Wurlitzer-Simplex Pullman. Headed by Farny Wurlitzer and Homer E. Capehart, E. H. Petering, Ben Kulick, Bob Norman, John Schwartz, Harry King, Bill Boles, Fred Rabie and others, boarded the special Pullman, waited for their car to be hooked onto the special 18-Pullman ' Train carrying more than 100 New York State Operators to Chicago. They had been preceded the night before by Carl Johnson and Ray Heimbaugh, who were on the spot bright and early the morning of January II setting up the two spectacular Wurlitzer-Simplex displays in Hotel Sherman, arranging for bartenders, pages; decorating the popular Krevalie Room. Preliminaries: Sunday, Homer E. Capehart, bustled about the WurlitzerSimplex Display Room, marshalling his men, giving last-minute instructions, laughing at statements that everything couldn't be ready in time for the opening of the show, jotting down notes for his speech at Sunday night's banquet. Excited as race horses just before the start, Wurlitzer-Simplex salesmen, executives, production men filed into the Rose Room at the Hotel Sherman Sunday night for the preliminary banquet of the Show. Nervously, they planned sales talks, cheered gray-haired Rudolph H. Wurlitzer, Chairman of the Board, when he expressed confidence in their ability to do big things with the 1936 Wurlitzer-Simplex. Farny R. Wurlitzer, President and R. C. Rolfing, Farny R . WUTlitzer, H omer E . Capehart, E . H . P etering " Great opportunity to make money. " "Operators' tremendous enthusiasm over the 1936 Wurlitzer-Simplex convinces me no other branch of the coin machine field has as great an opportunity to make money as the automatic music end of the game," says Farny R. Wurlitzer, President, The Rudolph Wurlitzer Manufacturing Company. " .. never anything like the reception .... " ''I've been in this game a good many years, but I never saw anything like the reception given our 1936 instruments. The way operators went for them shows they're getting out from under the restrictions that make other coin machines unprofitable."- Homer E. Capehart, Vice-President and Sales Manager. " ... will make 1936 biggest, best year .. " "There's no doubt in my mind that the new Wurlitzer-Simplex will help operators make 1936 their biggest and best year." - E. H. Petering, Sales Manager of the Simplex Division. ( Continued on page 8) - 3- WURLITZE'R KREVALIE R.OOM HIGH SPOT (J~ CONVENTION Six bartenders, haggard with weariness, crushed sugar, squirted soda, poured hookers, kept going from morning 'til morning quenching the thirst of America's operators. Loudly, coin machine operators proclaimed the bar as fine as the Wurlitzer-Simplex. Burying their noses in tall glasses, they predicted bigger profits, a clean sweep of all quality locations in every territory. Heartily they sang "The Music Goes Round and Round," almost drowning out the music of the Wurlitzer-Simplex. Gaily one Western Operator chanted "You push the little button down, the music goes around and around, Whoaho-ho, and it comes out profits!" Calm'ly operators refused invitations to visit other exhibits, announced they knew a good thing when they saw it and they were going to stick to it. Although impressed by the quality of the Wurlitzer-Simplex for 1936, operators had time for the free -flowing bar in Wurlitzer's noisy, gay Krevalie Room. Three deep they lined up, ordered their favorite tipple, toasted the Wurlitzer-Simplex, -4- the Wurlitzer Organization, the 1936 Coin Machine Show. OPERA1:0RS t'unn "C OAST t~ COAST PROCLaiM ike 19· 36 ,~ ,1]J lJl ~ il ~ ~, mIn Q ~ nMJ]):I1, )1 ,~ TH E BI<?GEST MONEYMAKER IN AUTOMATIC\ MUSIO The best-known coin machine operators in the country unanimously praised the new 1936 Wurlitzer-Simplex Automatic Phonographs. A few typi :-al comments on the 1936 Wurlitzer-Simplex are reproduced here. Below: (standing right) M. Kapilla, Staunton, Illinois; (left) Joseph M. Kapilla. "Wurlitzer certainly leads the field with the '36 models." M. KAPILLA & SON, Staunton, Illinois Above: Arthur H erman, K ingston, N. Y. "We operate one hundred percentWURLITZER, because it is the only instrument that ever delivered the cash in the coin box. We have no trouble in installing WURLITZER on a strictly guaran teed basis." ARTHUR HERMAN, Art Novelty Company, Kingston, N. Y. Below: (right) Delbert Veach; (2nd from left) N OTWood Veach and organization, Mt. Vernon, Illinois. "Enthusiastic over 1936 Simplex. My service boys say the full unit control and simplified coin trip mechanism will make their job easier." DELBERT VEACH, Above: (right) Charles Yuille, Pontiac, Michigan; (left) W. F. M erchan!, W urlitzer Representative. "After several years of music operating experience, I have at last an instrument that caused me no worry over something new pushing me out regardless of commission. I am also glad to help Wurlitzer expand as they will help me." CHARLES YUILLE, -5Wolverine Entertainers, Pontiac, Michigan Gaily, seven hundred com phonograph operators swarmed into the Louis XVI and Crystal Rooms at the Hotel Sherman, promptly booked by Homer E . Ca pehart when he learned only fourteen hundred could be accommodated in the Main Banquet Room. Hustling waiters raced between tables, hurried to keep pace with the demands of the banqueters. Star vaudeville act s earned round after round of applause; sent away m a volley of noise from whistles, rattles, hammers, kazoos. A bove: B. B . Ginsberg, Roswell , New M exico . u '36 Simplex clicked with me. Never was so enthusiastic about a piece of merchandise in all my life. Never so sure of cleaning, up big, profits." B. B. GINSBERG, Ginsberl1. Music Company , Roswell, New Mexico Gleefully, Simplex guests seized the miniature piano ashtray souvenirs, pretended to play the Convention -6- Theme Song "The Music Goes Round and Round" on them, raucously carolled "Whoa-ho-ho" at frequent intervals, celebrated the successful conclusion of the greatest Coin Machine Show on record. Beaming happily, Homer E. Capehart surveyed his guests, rolled his cigar from one side of his mouth to the other, joined heartily in the singing, secretly thought of a full night's sleep on the Wurlitzer Special Pullman on Thursday night, laid his plans for further improvements in the Wurlitzer-Simplex, fuller cooperation with -7- Wurlitzer-Simplex Operators. Above: E . V . R oss, B altimore, Pi ttsburgh and B uffalo. " The 1935 Simplex was a wonderful machine which we operated exclusively in Baltimore, Pittsburgh and Buffalo. I am sure the 1936 model is the last word In successful music operation." E . V. ROSS, Oriole Coin Machine Corporation, Baltimore , Pittsburgh and Buffalo CHICAGO SHOW PROVED AUTOMATIC MUSIC FASTEST GROWING BRANCH OF INDUSTRY (Continued from Page 3) General Manager, echoed these sentiments, briefly pledged the co-operation of the entire organization in backing up salesmen's efforts. Chubby, dynamic Homer E. Capehart, brought salesmen to their feet with his outline of the improvements made in the new Wurlitzer-Simplex Automatic Phonographs, announced his conviction that the new instrument would make coin machine history in profits for salesmen and operators. They're Off! No Sunday School Picnic at any time, the 1936 Coin Machine Show made Convention history; set new highs in excit ~ ment, volume of business, general turmoil. Excitedly operators watched the spectacular display of changing colored lights in the top compartment of the 1936 Wurlitzer-Simplex, gasped at the smooth, slick shifting of polished chrome record trays, dropped their jaws at the mighty volume and perfect tone of the new instruments. Deserting other displays, they peered over shoulders at the simplified wiring, the slugproof coin slots, the trouble-proof chassis. Heartily, they approved the new improvements, sighed with relief when they discovered these many betterments did not mean their present instruments had become obsolete. Eagerly they sought out Wurlitzer-Simplex salesmen, piled up the tremendous total of $1,500,000.00 worth of orders in three days. Jumbo! Excitedly, coin machine operators clustered about the Jumbo Wurlitzer-Simplex. A mighty instrument with 35 watts output, canny operators agreed it was the perfect automatic phonograph for big dance halls, roller rinks, ice rinks, wherever tremendous volume must be guaranteed. Bewildered WurlitzerSimplex salesmen wrote down order after order for a machine intended primarily for a stunt, followed these orders up with scores of others for regular-sized Wurlitzer-Simplex Automatic Phonographs. - 8- Look Pleasant Please ! Gamely, harassed photographers pushed their way through the crowds, buttonholed operators, posed them against Wurlitzer-Simplex Phonographs, by the bar, at desks, in any convenient corner. Expecting to find only a few nationally known operators, they sent out again and again for plates, promised salesmen they would take their customers' pictures next, frantically worked at top speed, missed dozens of operators whose orders gave Simplex production men cause for concern about deliveries, worked half the night developing and printing the pictures. Fin ale : Groggy with rush, loss of sleep, big business, Wurlitzer-Simplex salesmen spent Thursday writing up late orders, checking sales . Snowed under with order blanks, Homer E. Capehart chortled when he discovered the Show had broken all previous records for Simplex sales. Gleefully he proclaimed 1936 was off to a flying start, that Wurlitzer - Simplex Automatic Phonographs wou ld sweep the country. Modestly he disclaimed all credit for the tremendous volume of business and overwhelming success of the latest models. Said he, "We are delighted with the results, but we're not surprised. America's operators know we have always played square with them and done our best to produce the best automatic phonograph we can. Right now, I think we have done the best job in our lives. We've perfected the tone, · the volume and the performance of our instruments until they have what it takes to draw big money. All credit is due to our engineering department that has spent months developing the reproducing system, the simplified wiring, making the technical improvements that make the 1936 Wurlitzer-Simplex the outstanding instrument in the country. Our thanks to them- and to the operators whose overwhelming acceptance of our automatic phonographs justifies our efforts to produce an instrument of unquestioned quality and unrivalled appeal." Below: (le/t) Finley Mason; (right) Tim Cru.mitt, Kansas City, Missouri. " N e w lilthtinlt effect will make e veryone anxious to see it work. " FINLEY MASON, TIM CRUMITT, Central Distrib. Co•• Kansas City, Missouri Above: L. L . Richm'dson, Po plaT Bluff, Missouri. "I bought the new 'jumbo' model 1936 Wurlitzer-Simplex because it is the most beautiful and finest tone quality instrument I ever saw. I think it's the finest in the line and bought it because I always buy the best." L. L. RICHARDSON, Poplar Bluff, Missouri Above: H arry H. Cohen, Cincinnati, Ohio . "It didn't look like a Coin Machine Show in Chicago- bu t a Wurlitzer-Simplex Show- that's all you heard anyone talk about -and MR. HOMER CAPEHART ." HARRY COHEN, Ohio Specialty Company, Cincinnati, Ohio Above: (leJt) A . C. M cDonald, J acksonville, Florida; (right) Bill Frey lVfiami , Florida; (center) H. G. Hyde, Wurliizer RepTesentative. "Full range reproduction of '36 Simplex most lifelike automatic music I ever heard." A. C. McDONALD, Jacksonville, Florida . "If an operator can't make big profits with a '36 Simplex , he ought to quit. It' s a natural." BILL FREY, Miami, Florida L eft: (standing leJt) AlbeTt Navickas, B ristol, Connecticut; (s tanding right) George Navickas, (seated) two oj the boys in the Navickas organization. " Tops them all! When we line up a location with '36 Simplex, we know that we're 'all set.' No one can put us out with a better machine." ALBERT J. NAVICKAS, Bristol, Connecticu t The Greatest Pay Table in the History of the Southwest I I • The Southwest has seen some very fine pay tables in the last 12 months. Tables with lots of merit. So it may seem a bit exaggerated to announce "the greatest pay table" of them all at this time. And yet, it is a fact-a fact based on experience! This new table was purposely withheld from exhibition at the Show last month. Its features were carefully guarded. Not even a word was whispered about it. But all through the day and every hour of the night, while the Convention was in full swing, Rock-Ola engineers worked behind closed doors in an effort to hurry the development and perfection of this new master table. And now-even as you read this-the first carload of these tables is speeding over steel rails to Texas. From there, samples will be quickly and evenly distributed throughout the Southwest • • True enough, you have read announcements before. You have listened to predictions. And you have seen these announcements and predictions go haywire. This time, however, there is no guessing. No wild tossing around of words. This new table HAS the goods and, with it, you can r'ide to town in style. How big is it? What does it do? What new features does it have? Why does it take in money so fast? All these, and other questions, will be answered by the table itself upon its arrival. And this will be in a few hours. So get in touch now with the Electro Ball Company. Make sure of being first with "the greatest pay table in the history of the Southwest!" Manufactured by ROC K-O LAM A N U F ACT URI N C COR P 0 RAT ION 800 to 870 North Kedzie Avenue CHICAGO, ILLINOIS, U.S.A. LECTRO BALL CO./lnc. Main Office: 1200 Camp Street, DALLAS, TEXAS BRANCHES: { Wichita Falls, Tex. 804 Tenth St. . San Antonio, Texas 428 Main Ave. Fort Worth, Texas 1018 Jennings Ave. Waco, Texas 125 S. Seventh St. New Orleans, La. 517 Canal St. Oklamoma City 527 N.W. Ninth St. OPERATORS PROCLAIM THE U®~&> Ri ght: N. M. M ol!?', Los A ngeles, California. "Truly a 'new deal' in automatic phonographs. An ou tstanding achievement that every progressive opera tor should appreciate." N.M.MOHR, Mohr Brothers, Los Angeles, Calif. L eft: (standiny) H arry G. Graham; (sealed) H arry E. D eSchryveT. D etroit, Michigan. "The ' 36 Simplex line is simply great. Beautiful without being faddish and the tone and lighting effects should make them irresistible to the public. " Above: Frank M iles, Danville, Illinois. "When I saw the new 412 Model at the show I put Wurlitzer in the same cla ss with Packard. Although you have ' made marvelous improvemen ts you have retained the material appearance of my previous models, consequently I am not faced with the problem of obsolete machines." FRANK MILES, Band M Amusement Co. , Danville, Illinois HARRY E. DE SCHRYVER. Marquette Music Company . Detroit. Michigan "The s e rvice men were particularly impressed with the full unit control and simplified coin trip mechanism; when they saw these new improvements one of the men refllarked, 'WurJitzer is certainly on to their s tuft. ' " HARRY G. GRAHAM , Marquette Music Company . Detroit . Michigan Ri ght: F. A. Blalock, Pensacola, Florida. "Expect to sweep all competition with '36Simplex." F. A. BLALOCK, F. A. B. Amusement Co. , Pen"l.IcoJa. Florida Left: M. M. Ruthe7j ord, Pampa, Texas. "Expect to line up all the best locations with the '36 model." M. M. RUTHERFORD, Rutherford & Lawrence, Pampa, Texas - 10- BIGGEST MONEY MAKER IN AUTOMATIC MUSIC Right: Charles Ewing, Evansville, I ndiana. "Glad I'm lined up with Wurlitzei. '36 Simplex models would be mighty tough competition to buck." CHARLES EWING, Automatic Amusement Company, Evansville, Indiana Below: (left) Eddie Schatz, Jr., Brenham, Texas; (right) Harry Drollinger, Wurlitzer Representative. "Hats off to Wurlitzer! You've done it again. Every operator should make bigger profits with the '36 Simplex." EDDIE SCHATZ, JR., Brenham, Texas Below: Mr. and Mrs. Slone, Chicago, Illinois. "An audit of our books shows surprising profits on 1935 Wurlitzers. 1936 model better still. It's a peach. " SLONE-BERTS, Chicago, Illinois Right: Morris Hankin, Atlanta, Georgia. "I have made money with the first Wurlitzer-Simplex built but expect to make a lot more money with the beautiful 1936 models." MORRIS HANKIN, Hankin Music Company, Atlanta, Georgia The Rudolph Wurlitzer Mfg. Co. Above: Glenn Liebig and Miss Ann Engel, Mascoutah, Illinois. "A beautiful lifelike instrument that should set a new record for profits." GLENN LIEBIG, Mascoutah, Illinois North Tonawanda, N. Y. -11- OPERATORS PRAISE 1936 WURLITZER-SIMPLEX R ighi : E . .4.. H ail, B eckley, W est V irginia (righ/); lV. R . Deaton, lVurlitzer R epresentative (left ). "A beautiful job- wonderful tone." E. A. HALL, Beckley Music Store, Beckley, West Virginia Belote: (ri ght) C. C. J ohnson, P ontiac, .11ichigan: (left) lr. F . JI erchant, 11' tlrlilzer Representative. "During the twenty years that I have been in the automatic music business, I have operated practically every instrument on the market. My order for 150 (one hundred and fifty ) 1936 Simplex models should be proof enough that Wurlitzer still leads. " C. C. JOHNSON, Coin Au toma tic Music Co. , Pontiac, Michigan Lefl: J erry Germenis, New Orleans, Louisiana. "Expect to clean up bigger profits than ever with '36 models." JERRY GERMENIS, New Orleans, Louisiana R i ght: .4. . .4.. Seger, Asbury Park, !l:ew J ersey. "'36 Wurlitzer-Simplex has everything it takes to attract spenders. " A. A. SEGER , Asbury Park, N. J. Left : (sitting in front) Mrs. J . B. lI art, Frank Everson, Charles L . Mitchell; (standing left) Mrs. Frank Ere,son; (center) J . B. lI art of I owa; Mi .. Mitchell. "Frankly, we like the way you do business. Despite the o u tstanding improvements in '36 Model 412 you haven't m a de radical changes to obsolete our previous models, thereby protecting our investment." EVERSON and MITCHELL, De-Luxe AutomatiC Music Co., Chicago, Illinois - 12- "New '36 Simplex Models are great! Don't sze how you could possibly improve them." J. B. HART, Northern Automatic Music Co. , Charles City, Iowa THE BIG SHOW WAS A GRAND AFFAIR The 1936 Annual convention and Exhibition, sponsored by the Coinoperated Machine Manufacturers Association of America, was the biggest and grandest affair of its kind ev.er held in America. It was staged at the Sherman Hotel, January 13, 14, 15, and 16. Approximately 6,000 visitors registered for the show. Every type of coin-controlled device one might think of was exhibit~d at this big showing of automatic equipm.ent. Delegations began to arrive in Chicago Saturday evening, January 11, and almost every hour from that time on until Monday morning, special trains and cars brought party after party of visitors from every section of th~ United States and Canada. The walls of th.e Sherman Hotel simply swelled with the mass of humanity, everyone being interested in the little machines that tak~ coins through a coin chute. They cam.e from the extreme West, East and the North and South. Every state was well represent~d. Meetings Sev.eral meetings were held during the four days. The Manuafcturers Association held their annual m~et ing as well as jobbers and distributors. All meetings were well attended and many valuable probl.ems were discussed. The National Council of the National Operators Association held their meetings at the LaSalle Hotel, a short distance from the Sh.erman. The National Council discussed many questions and presented their eight point program for 1936. Ralph Young presided at these meetings. He is presid.ent of the National Council of Coin Machine Operators Association. Fred A. Mann of Chicago, is vice-president and Archie LaBeau of St. Paul, Minn., is secretary. One of the ideas the National Council desir.es to carry out during 1936 is the sponsoring of a nationide hookup broadcast. This broadcast would be instrumental in creating a better public opinion toward coin-operated devices and would also offset much of the unfair and un- truthful publicity that is being given the industry ov.er the radio and in newspapers and magazines. The National Council also has in mind a program to enlist the membership of no less than 10,000 coin machine men and women during the year of 1936. It is also their d.esire to eliminate the selling of machines to the location and attempt to get manufacturers and distributors to refrain from advertising prices of machin~s in magazines that reach the hands of location owners. The open m.eeting of the National Council was held at the LaSalle Hotel on Tuesday evening, January 14, at 2 p.m. and was attended by approximately 200. Other items pertaining to this meeting will app.ear elsewhere in this issue. Many new machines were shown on the exhibit floors. Every type of amusement and v.ending unit was in evidence with six or seven major coin-operated phonograph manufacturers showing their instruments. True enough, the music went around and around at this 1936 show. All the machin.es were very beautiful to the eye and durable in construction. Some contrast when we think about the machines back in 1932 and 1933, back when operators were paying $75 for a cardboard cabinet and a mechanism that lasted only for tw.enty-five plays. They are building them better now and the machines displayed at the recent show looked as though they could really "take it." Beauty in construction and appearance dripped from every machine. Of course, some of the models shown will never go into production while others will sw.eep across the states like a shooting star. Just keep your eyes open and read the ads that appear in this magazine from time to time and you'll see all the worthwhile machines advertised in the columns of AUTOMATIC WORLD. The big annual banquet held on Wednesday evening, January 15, will go down in history as the most outstanding social affair ever attend~d by coin machine men and women. Sev.eral large rooms were thrown open in an effort to, handle the huge crowd. The grand ballroom was also overflowing. It was one grand and glorious banquet with 3,300 peopl~ attending. The Rudolph Wurlitzer Manufacturing Company of North Tonawanda, N. Y., makers of th.e Simplex phonograph, had some 1,500 in their party as their guests. The 1936 show is over but it will go down in the records as the biggest ever, until another year offers one bigg.er. COLUMBUS Model "M" Peanut and Confection Vender -e-How long will your machine. be produc. tive? Why? :Experi. ment? Eventually you will u.e Columbu. Vendera -e-F. C. EWING CO. 1030 Stayton St.-P. O. Box 851 Phone 2-5Z88 FORT WORTH, TEX. FOR SALE or Will Trade FOR DIGGERS SUPERIOR RACE HORSE MACHINES A·I Condition Write, Wire, or Phone 64-J JOHN McCEE SENSATIONAL REVOLVING DIALS THAT ADD LAST SECOND SUSPENSE AND GET ALL THE PLAYI Adjustable payout - lazy action - no "out" holes -1" steel ball-fully guaranteed-ten advanced features - tested and proven on location against the best machines on the marketl CALIFORNIA EXHIBIT CO. 1606 South Flower St. • • Los Angeles AU T OMA T I C 16 WO R LD Texas Delegation Has Big Time Yes sir, ops, we Texans who atten ded the big Chicago Coin Machine Show had one grand and glorious time. The f u n started from the time t h e train pulled out of th.e station going to Chicago until we arrived back home. There were fifty men and women in the special party who f illed two exclusive Pullman cars. Special parlor cars were add.ed for t h e comfort of the coin machine folks a n d choice fried chicken and steaks were served in the dining car. Some twenty or twenty-five of th.e boys wore the big Texas ten-gallon h ats and Mrs. Roberts of Vernon was dressed in a full cow girl outfit, boots, spurs, and all. She was a sensation in the Windy City and n.ewspapers had her to pose a number of times for pictures. As we left the train upon arrival in Chicago every member was wearing a Texas hat band and we were gr.eeted by a large reception delegation, including a band . As we marched up the station platform the band struck up that lively tune "The Eyes of Texas Are Upon You." We wer.e then greeted by a number of western tunes and cowboy yells. Inside the station we were grouped together and a photographer took shots of the Texas del.egation . It mal<es no difference what type of bulk vender you require, whether it's just a low priced peanut vender or the most modern up-to-date, all-product merchandiser---Northwestern offers you more for your money. The finer construction, the far greater earning ability and many extra features found in Northwestern machines have made this equipment the outstanding favorite among operators. Certainly then, when entering this profitable field or adding to your present THE NORTHWESTERNER Publ ished monthly in the interest of bulle mcrch.ndisi n,. W rite for it. It', free. route, you too will want to get the most for your money so why not write us now for the interesting information we gladly furnish. January, 1936 Then another big reception was in evidence as we arrived at the Sherman hotel. The Texas delegation c.ertainly put old Texas on the map in Chicago. We no doubt had the largest single delegation that attended the show. B esides t h e regular crowd t h at w.ent in a body there were some twentyf ive or thirty that went ahead and were in town when the special cars arrived. T h os.e who were members of the Texas delegation were as follows: Martin Chapman. Mr. and Mrs. C. H. Roberts. Sam Frankrich. Mr. and Mrs. Leslie Frankrich. O. J . Branch. Tom Murray. R. C. Walker. H. L. Simonis. T. H . Brown. Mr. and Mrs. Earl Reynolds. John Backman. A. L. Hu ghes. Jimmy Stelle. Marvin McLarty. Arthur F lake. D. W. Willett. W. F . Snodgrass. Ed Furlow. Roy Farrell. M. T. Reiners. A. E. Ritchey. Mr. and Mrs. C. W . P.ercy. Gregg Wellinghoff. Milton Wade and wife. H. Von Reydt. Victor Cornelius. A. K. Anderson. Mr. and Mrs. Ernest Walker. M. A. Walker. Marvin Liedeker. Joe Williams. A. A. Jackson. D. Story. Ed Brown. Dave House. Ed Mahone. C. M. Durham. R. C. Durham. Guy Kincannon. D. S. French. Vonnie Hail. Morris Ablon. Oth.er Texans at the show were F isher Brown, Roy J ones, S. H . Lynch, Mr. and Mrs. Newell, Mr. Wallace, Harold W. Daily, D. S. Shannon and others. • From New Hampshire comes the su bscription of E. D. Shipley. Mr. Sh ipley operates in and around that dear old town of Concord. W.e have a nice list of New Hampshire readers and we are glad to add E . D. to the list. A UTOMATIC January, 1936 Banquet Sidelights There w.ere many things we wanted to tell about the big Wednesday evening banquet, and many people we wished to mention, but w.e were only able to garner a few of them. We trust that you read these few items with interest and joy. * * * Paul Blackford, publisher of the Pacific Coin Machine Revi.ew, Los Angeles, Cal., visiting from table to table and getting acquainted with lots of coin machine folks. Nice fellow, this Blackford. * * * Louis Solomon enjoying the banquet with his sister, who made the trip from New York City in order to visit with Louis during th.e big show. * * * The AUTOMATIC WORLD representatives shared tables with the AUTOMATIC AGE folks at the big Wurlitzer banquet party. Among those of the AGE group were Mr. and Mrs. Carroll Vetterick, Mr. Franklin and Miss Dorothy Kruger. A swell time was had by all and the pleasant evening spent together will be remembered for years to come. We enjoyed the association of these wonderful people more than words can tell. * * * Harry Drollinger tried to buy th€ boxing cats. lie wanted them to use in entertaining guests at his country home "Nickelbuilt." The man wanted $15,000 for the cats. Harry then replied, "We'll raise som€ boxing cats." A table, no, two tables of Oklahoma and Arkansas folks kept life in the party. Friendly folks to sit next to and how we all joined in on "Home on the Range." H . W. Jeffries of Fort Smith, Ark., wanted to sing "Where the West Wind Blows" but never could get the gang tun.ed in just right. We'll try it next year" Jeffries. * :): * * * Howard Dennard of Henderson was right on the job, but this time Mrs. Dennard was along to ke.ep Howard from joining the singing Texas boys. A lovely little lady is Mrs. Dennard. * * * Mr. Willett of Houston will now be known as the "Singing Song Bird" of the South. He opened up on "How Dry I Am" like an oldtimer. * * * Mr. and Mrs. Earl Reynolds and Mr. and Mrs. Leslie Frankrich w.ere among the best dressed folks at the Wurlitzer gathering. Good-looking gentlemen with lovely ladies. * Mrs. Lou Young, lady op of Oklahoma, visited among the tables and made many friends. She is Oklahoma's leading lady operator and goes in for phonographs, marble gam.es and counter units. * * * Mr. Gensburg of the Gensburg Music Company, New Mexico, enjoyed the banquet and met a lot of folks. He is a swell fellow and a man you can't help but like as soon as you meet him . Yes, sir, he came all the way from New Mexico. The West was well represented at the snow. * * * Victor Cornelius, the Eastland, Texas op, enjoyed th.e banquet from start to finish. Vic is now an old timer at the show and never misses a good thing. * * * Mr. and Mrs. Newall, Wichita Falls, Texas, were guests of the Wurlitzer firm at the banquet and enjoyed th.emselves very much among the Texas crowd. These are very dear folks and everyone enjoyed meeting them. * * * Eddie Schatz, the Brenham coin machine baron, had a swell s.eat at a table near the stage. How about the three dancing beauti€s, Eddie? * * 17 WORLD * Mrs. Ernest Walker would have won the prize for b.eing the most beautiful Southern girl at the banquet. Her Southern accent coupled with outstanding beauty would have won easily. Mr. Ernest Walker, husband, also looked stunning. Just a swell couple, that's all. Henry C. Lemke, Detroit, Mich., is to be thanked for bringing along his boxing cats. The guests were highly entertained by this unusual attraction. * * * Fisher Brown, Dallas, stood out as the elite gentleman of the South at the banquet. Mingling with friends and having a pleasant evening was Fisher's determination. * * * Mr. Norman, the Rudolph Wurlitzer publicity manager, was kept busy for four days arranging for the big Wurlitzer section at the banquet. Everyone who .enjoyed themselves owe Mr. Norman a vote of thanks. * * * Mr. Art, of the Art Novelty Company, New York, held the lucky number that won the beautiful automobile. Everyone congratulates Mr. Art. * * * Mr. and Mrs. Jones and son of Meredian, T.exas, enjoyed the banquet along with the other Texas and Oklahoma folks. Nice folks, these Jones, and good looking as well. * * * Homer Capehart, always busy among the tables and never without that famous cigar. • W. S. Riggs, up and at 'em op, of North Carolina, drops in with his dollar for the WORLD. Thanks, W. S., and we assure you a bigger and better magazine during 1936. THE PENNY KING BALL GUM VENDOR A REAL MONEY MAKE R Distrib utors for Texas, Oklahoma, New Mexico, Louisiana and Arkansas FOLSOM & BROWN 2702-04 Ross Avenue DALLAS, TEXAS The Penny King System c. RAY LASTER , Manager 12394 R oselawn Ave., Detroit, Mich. ...... PIN GAME CH}~CKS ~ ·····s·H······. /CJ~ : : 0 \,! ~\ ('. ci 11]/ -........ ........... - F OR Payou t Tables, Pin G a mes, B ells, Jack Pot Games, etc. Highest grade bra ss, a ccurately milled and uniform in size and thick. n ess. Furni shed in either the N o- cash-value or Trade. Solid or with holes. Ic Sc 10c 25c 5000 .... .. .. .. . $4.00 M $4.50 M $4'.00 M ,9.50 M 1000 .. .. .. .. _.. 4.25 5.00 4.25 '.SO 5~ . . . • . • . . . .• 2.50 3.00 z,.SO 4.SO NIckel plated checks add $1.00 per M to above prices Terms-One-third Cash-Balance C.O.D. SUPREME PRODUCTS CO. 333 No. Michi••n, Cbic••o. III. UPPER LEFT shows the attractive exhibit of Buckley Manufacturing Company of Chicago. This was one of the most beautiful digger and pin game exhibits at the show. It was at this booth that an operator placed an order for 300 diggers. Upper right is the exhibit of Jimmy Johnson and his Western Equipment & Supply Company. This was tne most unique exhibit at the show. Lower left photos show the display of the J . P. Seeburg Corporation's many products. This booth was headquarters for hundreds of operators during the show. Lower rig'h t is another view of the Seeburg exhibit. In this photo we have Irene "Tex" Park, demonstrating the Ray-O-Lite Rifle Range, one of the new Seeburg products. "Tex" was a former "Vanities" queen and current singing and dancing star of a prominent Chicago night club. Miss Park, who was one of the original kids in Our Gang Comedy, continually kept the crowd amused with her unusual trick shots with the rifle. She was an expert, shooting the target from every conceivable angle and position. She was also the life of several parties during the show. THE ABOVE PHOTO shows a portion of the Wurlitzer party at the Wednesday night banquet, Chicago Coin Machine Show, Sherman Hotel, January. 15th. Approximattely 1500 people were the guests of the Rudolph Wurlitzer Manufacturing Company, makers of ,the famous Simplex coin-operated phonograph. Ask Any Operator in Texas Who KNOWS!!! "PAMCO PARLAY" with CHANGING ODDS Excels in PLAYER POPULARITY --in EARNING POWER --- and MECHANICAL PERFECTION III /I /I That's the ANSWER Mr. Operator-and that's why "PAMCO PARLAY" is the FIRST CHOICE of Texas Operators. With orders running well up into the thousands-what further proof is needed? Take the machine that's BETTERthat takes in MORE MONEY as it goes along. Take "PAMCO PARLAY"! "CHANGING-ODDS"-6 Coin Chutes -Bowl Type Scoring-Lite-up Board. An original "Pamco" Idea. PROVED conclusively for HEAVY LONG RUN EARNING POWER. A big DeLuxe job Size 50 in. By ~:~c!~g a:i~.~.. ~~~r.~.~o.r~~ ... .. $169 ~ 24 in. lip amco SpeedwayII Priced at A 1 to 5 Ban AUTOMATIC PAYOUT with "CHANGING ODDS" on beautiful Lite-up Board. Ready to SPEED REAL MONEY your way! "PAM CO $11500 ~~i:;~~~.~:: . . . . . . . . . . . $IISQ2 TEXAS Distributor South Coast Amusement Co. Exc usive HAROLD W. DAILEY M. & M. Building OR WRITE! HOUSTON, TEXAS WIRE DIRECT FOR IMMEDIATE DELIVERIES!!! 'CI FIC ~~~~~MENT ~E~~op~~·' nA r'"" CHICAGO, ILL. LOS ANGELES, CAL. / AUTOMATIC 20 Some of the New Games Shown at the Big Show Among the many new machines display.ed at the big show we find Justice, Air-O-Line and Wee Gee by Peo Corporation of Rochester, N. Y. Wee Gee is a small counter game. J. P. Seeburg Corporation, Chicago, showed their new machine RayO-Lite which is a "radio" target machine. It is some novelty. They also displayed their race horse game. Snacks, a very unique merchandise machine, was offer.ed by the Trimount Coin Machine Company. It is a three-section unit and really looks good. Genco, Incorporated, Chicago, was showing for the first time, their new game called Tricks, an automatic payout shooting one ball. H. C. Evans & Company, Chicago, displayed their new bask.etball game which looked good. It is called Big Ten and plays ten balls. This firm also offered Roll-Ette, a machine with three coin chutes that really is a "honey" and sells for $262 per machine. Lit.e-A-Basket is also another new Evans machine. O. D. Jennings was offering Torpedo, a one ball payout; Wall Street, a ten ball unit; Motordrome, also a ten ball play model and Daily Limit, as well as several other interesting gam.es. Exhibit Sltfpply Company offered as their newest, the Imperial 1936 Digger. Imperial Digger is a beauty in looks and its operating mechanism is the last word. Ad-Lee Company, Inc., Chicago, January, 1936 WORLD displayed a dice game call.ed Leap Frog. They also exhibited their new Duette confection and nut vender. This Duette model i;>, very attractive and looks good. Tney also show.ed their X-Cavator machine which is a digger model. Daval Manufacturing Co., Chicago, displayed for the first time at the show, their new Tit-Tat-Too, a streamline design ball gum vender and also a five-ball light up game called Over and Under. All looked good. Rock-Ola Manufacturing Corporation undraped Ship Ahoy, a small count~r model that really looks good. This firm also offered a number of new models besides their already announced money-makers. A.B.T. Manufacturing Company, Chicago, offered a new pin gam.e called "Top It" which is a two ball machine and offers an interesting dice game. This number really looks good. The A.B.T. firm also offered several other new mod.els. Pacific Amusement Mfg. Company, Chicago and Los Angeles, was talking their Pamco Palooka, Pamco Handicap and Pamco Casino. All good looking numbers, and by-theway, the word Pamco stands for Pacific Amusement Manufac uring Co. D. Gottlieb & Company, Chicago, displayed a new number called Sunshin.e Derby. It is changing odds and is controlled by player's skill. This firm also offered Long Shot, a giant size automatic payout shooting one ball. Skill Shot was their new counter game to be displayed. International Mutoscope Reel Co. of New York City, displayed their new automatic photo machine called Photomatic. The customer sits in the proper position, drops a dime in the slot and his or her photo is shot and in about two minutes is automatically delivered. The machine requires an attendant at all times. It is a money-maker in th.e right spot. Mills Novelty Company offered at the big show as brand new models, their Double Header, a giant one shot automatic payout with one inch ball. Odds run from 10 to 150. Neighbors is another game offered by Mills and is an amus.ement type number. All the Mills games looked exceedingly promising. Buckley Manufacturing Company, Chicago, offered in the pin game line, a new number called Fair Play. This machine is offered in thr.ee models, straight, skill style, straight skill style with register and automatic payout. All models are 10 ball play. T